Gone are the days of Mad Men and traditional marketing and advertising. No more liquor cabinets in the break rooms, no more cigar-fueled celebrations in the office. The age of content marketing has arrived, and more and more small business owners and marketers are finding themselves tasked with writing blog posts that sell.
Blog posts? Blog posts were not in your business school curriculum. But how hard can it be? Writing a blog post that sells is just like writing marketing copy, right?